Nevertheless, Yellow Hat continued without the pizza giant and had Yellow Hat Day registered as a holiday on 10 August by the Japan Anniversary Association.
▼ Though, to be fair, their logo looks an awful lot like a hat However, the deal went south after Yellow Hat realized that their would-be partner was not named Pizza Hat. Yellow Hat had hoped to use the date of 10 August because the numbers “8” and “10” could be read as “ hatto” together in Japanese. It all began in 2019, when automotive parts retail chain Yellow Hat approached the pizza chain Pizza Hut to work together on a promotional campaign called Hat Day. This confusion is the true meaning of Hat Day, as well as Hut Day, and is probably best understood after hearing The Hat Day Story, also known as The Hut Day Story. In Japanese the short “a” and “u” sounds of English are virtually indistinguishable, so the words “hat” and “hut” would both become “ hatto” (ハット) in Japanese. It’s August once again, and in Japan that means its time to dust off our hat and huts to celebrate 10 August, which is known as Hat Day…or Hut Day.
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